kacie jae’s granola
website, copy writing, strategy
Kacie Jae’s began making granola when she couldn’t find a breakfast cereal that was both nourishing and luxurious. When she shared her creations with her family and friends, seeing how much they enjoyed it inspired her to share it with the world.
Kacie knew she was making delicious granola but wasn’t sure how to tell the world about it. We helped her to create a brand narrative that makes you want to try what’s in the packet. Her brand narrative was applied to her packaging and her website.
As a small start-up, being able to administer her own website is an important cost saving. Once the website was built, we did a training and handover session with Kacie and she was ready to hit the ground running.