bike sa dirty weekend
social media event promotion
Bike SA is a not for profit cycling advocacy group who hold a number of cycling events throughout the year to raise funds for their advocacy work.
We ran a social media campaign to raise awareness for their annual 24-hour mountain biking event. An awareness campaign was required due to a competing event on the same and some recent PR challenges for Bike SA. Our campaign consisted of targeted paid and organic Facebook activity designed to drive people to the event website for registration. This campaign has been their most engaging social media campaign to date and also grew their audience through page likes.